There’s no denying the draw of Dracula, so Bivouac was delighted to work on this English Heritage project for Qualia Limited, in the grounds of Whitby Abbey. The project is part of a wider celebration of the 125th anniversary of Bram Stoker‘s iconic book.

Working closely with Qualia who led on the project and produced the 3D and spacial designs, Bivouac produced the graphic and illustration scheme and artwork, drawing on the narrative of the book and its connection to the landscape of Whitby.

Kate enjoyed the opportunity to work on a bold illustration-heavy project which allowed a good degree of creative freedom with graphic style and typography, reflecting the fact that it is a work of imaginative fiction.

During installation, showing the location of the four units in relation to the Abbey

During installation, showing the location of the four units in relation to the Abbey (image: Workhaus)

The exhibition takes the form of four units consisting of shaped exterior ply panels, which are printed in full colour and white. The colour palette is deliberately restricted for impact and as a nod to book design of the era. The units are placed in the grounds of the Abbey,  where visitors can clearly see the town, the Abbey itself the sea.

The units are designed by Qualia and produced, printed and installed by Workhaus. The project was produced on a tight budget and lead times, and was all installed before Whitby Abbey’s (successful) attempt to break the world record for the largest gathering of people dressed as vampires! It will be open throughout the summer of 2022.

 

Bram Stoker was inspired to write Dracula while staying in Whitby (Photo: Daniel Wedge)

Bram Stoker was inspired to write Dracula while staying in Whitby (Photo: Daniel Wedge)

(Photo: Andy Wedge)

The Demeter is caught in a sudden storm, ans is wrecked off the coast of Whitby (Photo: Daniel Wedge)

An immense dog springs from the wreckage and leaps up the cliff (Photo: Daniel Wedge)

An immense dog springs from the wreckage and leaps up the cliff (Photo: Daniel Wedge)

A great bat flies across the harbour and towards the Abbey. Lucy is visited in the night... (Photo: Daniel Wedge)

A great bat flies across the harbour and towards the Abbey. Lucy is visited in the night… (Photo: Daniel Wedge)

(Photo: Daniel Wedge)

(Photo: Daniel Wedge)

Lucy wanders into the graveyard, to her favourite seat, and is seen with a dark figure leaning over her (Photo: Andy Wedge)

Lucy wanders into the graveyard, to her favourite seat, and is seen with a dark figure leaning over her (Photo: Andy Wedge)

(Photo: Daniel Wedge)

(Photo: Daniel Wedge)

Lucy and Mina meet Mr Swales

Lucy and Mina meet Mr Swales

The funeral of the Sea Captain

The funeral of the Sea Captain

(Photo: Daniel Wedge)

(Photo: Daniel Wedge)

Packing crates

Stencilled packing crates (Photo: Daniel Wedge)

(Photo: Daniel Wedge)

(Photo: Daniel Wedge)

Travel and tourism in Whibty

Travel and tourism in Whitby

Panels all packed up before installation

Panels all packed up before installation

Printed direct to substrate, the wood grain becomes part of the interpretive scheme

Printed direct to substrate, the wood grain is allowed to show through

Shaped plywood panels with print direct to substrate

Panels were printed direct to the shaped plywood

A number of wooden packing creates from the Demeter scatter around the units

A number of wooden packing creates from the Demeter are scattered around the units

A project identity was also created to link the external interpretation to items within the shop area. The graphic draws on the design of first edition and early book covers.

Poster design working with the project identity

Poster design working with the project identity

A banner opposite the shop entrance announces the project

A banner opposite the shop entrance announces the project

A 'gravestone marker' identifies related merchandise in the shop

A ‘gravestone marker’ identifies related merchandise in the shop

All photos taken during production and installation © Workhaus (thank you Jon!)