The Wiener Holocaust Library is one of the world’s leading and most extensive archives on the Holocaust, the Nazi era and genocide. The Library’s unique collection of over one million items includes published and unpublished works, press cuttings, photographs and eyewitness testimony and this year, it turns 90.
To celebrate its anniversary, Bivouac designed the graphics for a temporary exhibition of two fascinating halves – one about its archive highlights and one about the Wiener family’s story. The two halves were designed to work together but be visually distinct.
The bold graphic identity for the exhibition can be used flexibly on other marketing materials. Bivouac designed posters, a flier, leaflet and social media assets. The graphic approach was inspired by books, diaries and albums and uses paper and fabric textures throughout to create subtle sense of preciousness, age and humanity beneath the eye-catching graphics.
The exhibition runs until 20th October 2023.
All photos: Mike Stone Photography for The Wiener Holocaust Library, taken during the exhibition launch event.
‘Highlights from the Archives’ in the front exhibition space, showing application of the exhibition identity and graphic palette.
In the back exhibition space is ‘The Wiener Family Story’. The graphics in this half focus more on personal stories and photo albums.
A large map is used to visually interpret the journeys of two families as they fled, were expelled, sent to internment camps, and where the survivors settled after the war.
A flexible identity was designed for the exhibition, that could be also be used on other marketing materials throughout the anniversary year:
Posters and fliers:
The front of the exhibition A5 flier
The Tube poster
And a number of social media assets, designed for use on Facebook, Instagram and Twitter:
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